Publicação
Organizational resilience and sustainability : a strategic match made in heaven
| Resumo: | How does an eighty-year-old plastics manufacturer sustain its relevance in an ever evolving market? Transitioning from a dictatorship to a democracy, and from a world dominated by plastics to one increasingly advocating against it, how has Baquelite Liz managed to survive and thrive? This study aims to analyze Baquelite Liz’s strategic evolution over time, shedding light on the approaches that have enabled the company to navigate unexpected and dynamic market conditions. Additionally, the case explores how striking a balance between innovation and perseverance contributes to fostering organizational resilience. Secondarily, this study further challenges the negative perception, albeit common, that consumers hold regarding plastics, thereby clarifying and reinforcing their relevance in our daily lives. Finally, teaching notes are provided, offering guidelines to assist in analyzing the case and clarifying its theoretical relevance. |
|---|---|
| Autores principais: | Lopes, Madalena Sales Henriques Maldonado |
| Assunto: | Competências centrais e limitações centrais Core capabilities Core rigidities Estratégia Gestão de produto Organizational resilience Plástico Plastics Product management Resiliência organizacional Strategy Sustainability Sustentabilidade |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | inglês |
| Origem: | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| Resumo: | How does an eighty-year-old plastics manufacturer sustain its relevance in an ever evolving market? Transitioning from a dictatorship to a democracy, and from a world dominated by plastics to one increasingly advocating against it, how has Baquelite Liz managed to survive and thrive? This study aims to analyze Baquelite Liz’s strategic evolution over time, shedding light on the approaches that have enabled the company to navigate unexpected and dynamic market conditions. Additionally, the case explores how striking a balance between innovation and perseverance contributes to fostering organizational resilience. Secondarily, this study further challenges the negative perception, albeit common, that consumers hold regarding plastics, thereby clarifying and reinforcing their relevance in our daily lives. Finally, teaching notes are provided, offering guidelines to assist in analyzing the case and clarifying its theoretical relevance. |
|---|
Atividades financiadas
Não foram encontrados projetos financiados.