Publicação
Marketing plan for a company in the renewable energy sector : the Eurowind Energy Lda case study
| Resumo: | This study is about the creation of a marketing plan, related to the MFA Plan of the Master's in Marketing at the Catholic University of Portugal, regarding a six-month internship at Eurowind Energy Lda. For the development of this study, the Case Study method was adopted, with qualitative approaches combined with interviews. This thesis presents specificities of a complex and peculiar market, namely the renewable energy sector, in addition to focusing on the description of all the factors (internal and external) that currently affect the company in the market. It also conducts a SWOT analysis, based on these affecting factors, thus performing an analysis of the associated Marketing Mix. Finally, we arrive at an action plan, and its control, based on the objectives established by the company. The objective of this work is to develop a Marketing Plan for Eurowind Energy Lda and draw lessons about the challenges of this process and its implications. |
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| Autores principais: | Gaia, Luisa Marafon de Mattos |
| Assunto: | Renewable energy Marketing plan Eurowind Energy Lda Energias renováveis Plano de marketing |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | inglês |
| Origem: | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| Resumo: | This study is about the creation of a marketing plan, related to the MFA Plan of the Master's in Marketing at the Catholic University of Portugal, regarding a six-month internship at Eurowind Energy Lda. For the development of this study, the Case Study method was adopted, with qualitative approaches combined with interviews. This thesis presents specificities of a complex and peculiar market, namely the renewable energy sector, in addition to focusing on the description of all the factors (internal and external) that currently affect the company in the market. It also conducts a SWOT analysis, based on these affecting factors, thus performing an analysis of the associated Marketing Mix. Finally, we arrive at an action plan, and its control, based on the objectives established by the company. The objective of this work is to develop a Marketing Plan for Eurowind Energy Lda and draw lessons about the challenges of this process and its implications. |
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