Publicação
Through the rabbit hole : o Design como expressão contracultural - uma análise empírica
| Resumo: | This investigation looks at the evolution of the graphic language of the 1960s Counterculture to assess its impact and influence on the design practice of subsequente moments. To this end, we carried out a comparative analysis of the countercultural design of the 1960s with the graphic languages of Punk (1970-80s) and Rave (1980-90s). We collected and examined about two thousand graphic materials of North American and British origin, covering the three countercultural phenomena. As a main result, it appears that the countercultural graphic language of the 1960s left us something more than a simple 'nostalgic legacy', not being confined to its original period of manifestation. The research contradicts the somewhat stereotyped and even reductive view of the 1960s Counterculture as fashion, allowing us to see the tangible effect of its graphic materials on Punk and Rave design. The intersection of the three countercultural waves reveals, in addition to contesting the respective regimes, a challenge to the practice of mainstream design. All graphic languages revealed a DIY system, based on similar work processes and methodologies and the sharing of visual features such as the appropriation of references, the openness to strident colors, or the use of transcultural symbols. The unprecedented extent of the collection and analysis of graphic materials, the gathering of original testimonies by experts in Counterculture, and the set of results obtained are unique contributions of this study to the research in countercultural graphic design. |
|---|---|
| Autores principais: | Duque, Juliana Raquel do Espírito Santo Fonseca |
| Assunto: | Design gráfico Contracultura Apropriação Transculturalismo Rave Punk Sociologia do design Design de comunicação |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | tese de doutoramento |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | português |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | This investigation looks at the evolution of the graphic language of the 1960s Counterculture to assess its impact and influence on the design practice of subsequente moments. To this end, we carried out a comparative analysis of the countercultural design of the 1960s with the graphic languages of Punk (1970-80s) and Rave (1980-90s). We collected and examined about two thousand graphic materials of North American and British origin, covering the three countercultural phenomena. As a main result, it appears that the countercultural graphic language of the 1960s left us something more than a simple 'nostalgic legacy', not being confined to its original period of manifestation. The research contradicts the somewhat stereotyped and even reductive view of the 1960s Counterculture as fashion, allowing us to see the tangible effect of its graphic materials on Punk and Rave design. The intersection of the three countercultural waves reveals, in addition to contesting the respective regimes, a challenge to the practice of mainstream design. All graphic languages revealed a DIY system, based on similar work processes and methodologies and the sharing of visual features such as the appropriation of references, the openness to strident colors, or the use of transcultural symbols. The unprecedented extent of the collection and analysis of graphic materials, the gathering of original testimonies by experts in Counterculture, and the set of results obtained are unique contributions of this study to the research in countercultural graphic design. |
|---|
Atividades financiadas
Não foram encontrados projetos financiados.