Publication
Ativação de Marca junto da Geração Z
| Summary: | The sense of differentiation, notoriety and belonging is increasingly important on the part of consumers. In this article, aspects such as the concept of generation Z, brand activation and GPT chat, but also, how to be innovative in the eyes of this generation are covered. The big unknown is how the impact of these new technologies can influence this new brand activation and this generation, who is known to be digital-native. The importance of brand activation is presented in depth exposing the best communication and examples to become increasingly innovative. |
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| Main Authors: | Magalhães, Luísa |
| Subject: | ativação de marca geração z ChatGPT tecnologia comunicação Marketing brand activation gen z ChatGPT Technology Communication Marketing |
| Year: | 2023 |
| Country: | Portugal |
| Document type: | article |
| Access type: | unknown |
| Associated institution: | Instituto Politécnico do Porto |
| Language: | Portuguese |
| Origin: | The Trends Hub |
| Summary: | The sense of differentiation, notoriety and belonging is increasingly important on the part of consumers. In this article, aspects such as the concept of generation Z, brand activation and GPT chat, but also, how to be innovative in the eyes of this generation are covered. The big unknown is how the impact of these new technologies can influence this new brand activation and this generation, who is known to be digital-native. The importance of brand activation is presented in depth exposing the best communication and examples to become increasingly innovative. |
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Funded activities
No funded projects found.