Publicação
Transporte aéreo e turismo: O paradigma low-cost (parte II)
| Resumo: | Although low-cost airlines are a relatively recent phenomenon born as a consequence of the liberalization of some air transport markets and driven by airlines such as Southwest Airlines, in the United States or Ryanair, in Europe, they are an important component of today’s air traffic industry. Responsible for a new wave of democratization in the use of this mean of transport and for an increase of the competitiveness in the air transport field, they have also been adapting themselves to market changes such as the sustainable repositioning of traditional airlines who have been readjusting their business strategies in search for improved efficiency and productivity. This article seeks to demonstrate theevolution of the low-cost business model which has been rethinking its strategy, changing operational procedures and passenger service in order to attract new markets and client segments, and to demonstrate its importance for the air transport setor and tourism. |
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| Autores principais: | Rodrigues, Marta |
| Outros Autores: | Almeida, Cláudia; Patuleia, Mafalda |
| Assunto: | Transporte aéreo e turismo companhias aéreas de baixo custo companhias aéreas híbridas Air transport and tourism low-cost airlines hybrid airlines |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Instituição associada: | Instituto Superior de Lisboa e Vale do Tejo |
| Idioma: | português |
| Origem: | Tourism and Hospitality International Journal |
| Resumo: | Although low-cost airlines are a relatively recent phenomenon born as a consequence of the liberalization of some air transport markets and driven by airlines such as Southwest Airlines, in the United States or Ryanair, in Europe, they are an important component of today’s air traffic industry. Responsible for a new wave of democratization in the use of this mean of transport and for an increase of the competitiveness in the air transport field, they have also been adapting themselves to market changes such as the sustainable repositioning of traditional airlines who have been readjusting their business strategies in search for improved efficiency and productivity. This article seeks to demonstrate theevolution of the low-cost business model which has been rethinking its strategy, changing operational procedures and passenger service in order to attract new markets and client segments, and to demonstrate its importance for the air transport setor and tourism. |
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