Publicação
Guidelines for good practice in Science Communication
| Resumo: | Science communication (SciComm) is a discipline that aims to create methodological and communication frameworks to share scientific knowledge with a large range of possible audiences, from peers to the general public. The objective is to bridge the gap between complex scientific or technological knowledge and the identified target audience, making science understandable, accessible and engaging. Effective SciComm relies on several basic principles of communication. Clarity is the key; using simple language and terminology without sacrificing accuracy helps in conveying complex ideas. It may involve storytelling, framing scientific discoveries, or theories in narratives that can be linked to people's experiences or curiosity. Engagement is crucial to encourage interactions, questions, and discussions and thus foster deeper understanding. Furthermore, tailoring the message to the audience's interests and prior knowledge enhances the relatability of the scientific information. |
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| Autores principais: | Conceição, Manuel Célio |
| Assunto: | Good practice Science Communicacion |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | livro |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Algarve |
| Idioma: | inglês |
| Origem: | Sapientia - Universidade do Algarve |
| Resumo: | Science communication (SciComm) is a discipline that aims to create methodological and communication frameworks to share scientific knowledge with a large range of possible audiences, from peers to the general public. The objective is to bridge the gap between complex scientific or technological knowledge and the identified target audience, making science understandable, accessible and engaging. Effective SciComm relies on several basic principles of communication. Clarity is the key; using simple language and terminology without sacrificing accuracy helps in conveying complex ideas. It may involve storytelling, framing scientific discoveries, or theories in narratives that can be linked to people's experiences or curiosity. Engagement is crucial to encourage interactions, questions, and discussions and thus foster deeper understanding. Furthermore, tailoring the message to the audience's interests and prior knowledge enhances the relatability of the scientific information. |
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