Publicação
Unlocking new revenue opportunities through strategic reflection and innovation: what are the financial implications of structural changes across ABRAÇO’s business units?
| Resumo: | Abraço is a Portuguese non-profit organisation dedicated to supporting individuals affected by HIV, AIDS, and other sexually transmitted infections, while also promoting public health and social initiatives. This work project examines innovative strategies to strengthen Abraço's operational and financial sustainability by enhancing existing revenue streams and introducing a new one. Therefore, the scope of the analysis consists of improving the psychological consultation and food service units, alongside developing a go-to-market strategy for a new business unit: a soft skills training programme to meet community needs while generating sustainable income. |
|---|---|
| Autores principais: | Queirós, Pedro Afonso Aguilar Salvado Santos |
| Assunto: | Social impact Financial sustainability Psychological consultation Food service Cafeteria Catering service Non-Profit Organisation Social inclusion Soft skills Market analysis Benchmark Value preposition HIV AIDS Sexually transmitted diseases Partnerships Pricing structure Website optimisation Capacity Revenue diversification Market positioning Go-to-market strategy Human resources management Employability Lisbon Business unit Corporate social responsibility Feasibility |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Abraço is a Portuguese non-profit organisation dedicated to supporting individuals affected by HIV, AIDS, and other sexually transmitted infections, while also promoting public health and social initiatives. This work project examines innovative strategies to strengthen Abraço's operational and financial sustainability by enhancing existing revenue streams and introducing a new one. Therefore, the scope of the analysis consists of improving the psychological consultation and food service units, alongside developing a go-to-market strategy for a new business unit: a soft skills training programme to meet community needs while generating sustainable income. |
|---|
Atividades financiadas
Não foram encontrados projetos financiados.