Publicação
Becoming muié - problem and impact
| Resumo: | The present Work Project aims to deliver an overview on Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, on the bra prototyping, as well as on the start-up’s expected social impact. To validate the concept, a quantitative and qualitative research was performed, including a questionnaire and interviews to patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality. |
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| Autores principais: | Berrutti, Laura Stamado |
| Assunto: | Breast cancer Lingerie Sexy Bra Self-esteem Sexuality Lean startup framework Theory of change Impact Sustainable development goals Learnings |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The present Work Project aims to deliver an overview on Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, on the bra prototyping, as well as on the start-up’s expected social impact. To validate the concept, a quantitative and qualitative research was performed, including a questionnaire and interviews to patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality. |
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