Publicação
Proposals to increase foot traffic at Sonae Sierra shopping centers
| Resumo: | This project aims to propose innovative marketing strategies to deal with the decrease in foot traffic at Sonae Sierra shopping centers. This trend results from the emergence of a new consumer that is moving away from the hyper-consumerist society. Furthermore, the financial crisis is also contributing for this pattern. The proposed strategies aim to create connections with consumers and, ultimately, to create the necessary conditions to build long-term relationships. The proposals are based on the main findings of the market research and on the shopping centers value propositions, as well. |
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| Autores principais: | Lima, Regina |
| Assunto: | Shopping centers Foot traffic Sonae Sierra Marketing Communication |
| Ano: | 2012 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This project aims to propose innovative marketing strategies to deal with the decrease in foot traffic at Sonae Sierra shopping centers. This trend results from the emergence of a new consumer that is moving away from the hyper-consumerist society. Furthermore, the financial crisis is also contributing for this pattern. The proposed strategies aim to create connections with consumers and, ultimately, to create the necessary conditions to build long-term relationships. The proposals are based on the main findings of the market research and on the shopping centers value propositions, as well. |
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Atividades financiadas
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