Publicação
Discovering Patterns in Online Reviews of Beijing and Lisbon Hostels
| Resumo: | This study employed a data mining approach to model the quantitative scores given to hostels located in Beijing, China, and Lisbon, Portugal, in guests’ online reviews posted on Booking.com. A neural network was built using a total of nine input features (e.g. age, most and least favorite aspects, travel and traveler types, nationality, hostel, and month and weekday of review) to model the score distributions. Each feature’s contribution to the scores was then extracted through data-based sensitivity analysis. The most favorite aspect and continent of origin were the two most significant features for hostels in both cities. Lisbon guests were also highly influenced by the hostel itself and traveler type as compared with Beijing travelers. Notably, facilities are the most favorite aspect valued by guests staying in Lisbon, while those that stay in Beijing hostels give more importance to value for money. These findings denote different guest behaviors are associated with each city’s particular offerings. |
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| Autores principais: | Brochado, Ana |
| Outros Autores: | Rita, Paulo; Moro, Sérgio |
| Assunto: | Beijing data mining hostels Lisbon online reviews Service quality Cultural Studies Language and Linguistics Linguistics and Language Tourism, Leisure and Hospitality Management |
| Ano: | 2019 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This study employed a data mining approach to model the quantitative scores given to hostels located in Beijing, China, and Lisbon, Portugal, in guests’ online reviews posted on Booking.com. A neural network was built using a total of nine input features (e.g. age, most and least favorite aspects, travel and traveler types, nationality, hostel, and month and weekday of review) to model the score distributions. Each feature’s contribution to the scores was then extracted through data-based sensitivity analysis. The most favorite aspect and continent of origin were the two most significant features for hostels in both cities. Lisbon guests were also highly influenced by the hostel itself and traveler type as compared with Beijing travelers. Notably, facilities are the most favorite aspect valued by guests staying in Lisbon, while those that stay in Beijing hostels give more importance to value for money. These findings denote different guest behaviors are associated with each city’s particular offerings. |
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