Publicação
Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: sugar shock narrative and strategy
| Resumo: | This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’ of scenario planning. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios centered on the key uncertainties ‘Stability of Supply Chain’ and ‘Health Regulations’, contributes to fostering a heightened awareness. This individual part highlights with “Sugar Shock” a scenario that is determined by supply chain disruptions and strict health regulations. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero Deutschland GmbH are provided. |
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| Autores principais: | Lohmann, Max Friedrich |
| Assunto: | Confectionary Scenario planning Strategic foresight Management Strategy |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’ of scenario planning. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios centered on the key uncertainties ‘Stability of Supply Chain’ and ‘Health Regulations’, contributes to fostering a heightened awareness. This individual part highlights with “Sugar Shock” a scenario that is determined by supply chain disruptions and strict health regulations. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero Deutschland GmbH are provided. |
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