Publicação
New business opportunities for fresenius kabi in oral nutrition supplements market in Asia-Pacific
| Resumo: | This master thesis aims to explore new business opportunities in the Asian-Pacific oral nutrition supplements market for Fresenius Kabi, a key global player in the health industry. For this purpose, a literature review has been performed which gives an overview of the oral nutrition supplements market, global trends and main players in the market as well as a SWOT analysis of Fresenius Kabi. In addition, qualitative and quantitative research (stakeholder interviews and a survey) have been conducted. Based on the findings business opportunities for Fresenius Kabi are outlined, discussed and evaluated. |
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| Autores principais: | Weimer, Fabienne Benita |
| Assunto: | Oral nutrition supplements Enteral nutrition Fresenius kabi Trends Asia-Pacific Business opportunities Lifestyle supplements Wellness |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This master thesis aims to explore new business opportunities in the Asian-Pacific oral nutrition supplements market for Fresenius Kabi, a key global player in the health industry. For this purpose, a literature review has been performed which gives an overview of the oral nutrition supplements market, global trends and main players in the market as well as a SWOT analysis of Fresenius Kabi. In addition, qualitative and quantitative research (stakeholder interviews and a survey) have been conducted. Based on the findings business opportunities for Fresenius Kabi are outlined, discussed and evaluated. |
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Atividades financiadas
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