Publicação
A shift to lower priced plans in Asia-Pacific
| Resumo: | In this report, it was explored the impact of a price decrease in Asia-Pacific, a strategy that Netflix started to test in some selected countries, in 2019. Through the analysis conducted, we notice that Asia-Pacific is a region where there is a big rising trend on smartphone usage, and the internet connectivity is penetrating very fast in the last years, which would facilitate the proliferation of the only-mobile plan, to attract the very high price sensitive consumers in the region. |
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| Autores principais: | Moura, André Veloso Feijó Fialho |
| Assunto: | Netflix Asia-Pacific Pricing |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In this report, it was explored the impact of a price decrease in Asia-Pacific, a strategy that Netflix started to test in some selected countries, in 2019. Through the analysis conducted, we notice that Asia-Pacific is a region where there is a big rising trend on smartphone usage, and the internet connectivity is penetrating very fast in the last years, which would facilitate the proliferation of the only-mobile plan, to attract the very high price sensitive consumers in the region. |
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