Publicação
Analysis of Player and Company Engagement with Gaming Ecosystem: Insights into Brand Health, Players, and Behavioral Patterns
| Resumo: | The gaming industry has become a significant cultural and economic force, with customer engagement playing a critical role in the success of gaming companies. Understanding the patterns and drivers of this engagement is essential for companies looking to maintain and enhance their market position. To address these questions, a comprehensive dashboard was developed using data provided by a gaming company. The dashboard integrates various data sources to provide insights into customer engagement and company performance. The analytical approach combines descriptive statistics, trend analysis, and visualization techniques to deliver a clear and actionable understanding of the gaming ecosystem. The dashboard offers a powerful tool for gaming companies to monitor and analyze customer engagement, key findings reveal the significant impact of consumer behavior on brand health, the competitive dynamics among companies, and the factors influencing customer loyalty and seasonal engagement. The insights derived from this analysis can guide strategic decisions, enhance customer retention, and improve overall business performance. |
|---|---|
| Autores principais: | Ferreira, Gonçalo Madureira Osório Calado |
| Assunto: | Gaming Industry Console Players Consumer Engagement Analysis SDG 8 - Decent work and economic growth SDG 17 - Partnerships for the goals |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The gaming industry has become a significant cultural and economic force, with customer engagement playing a critical role in the success of gaming companies. Understanding the patterns and drivers of this engagement is essential for companies looking to maintain and enhance their market position. To address these questions, a comprehensive dashboard was developed using data provided by a gaming company. The dashboard integrates various data sources to provide insights into customer engagement and company performance. The analytical approach combines descriptive statistics, trend analysis, and visualization techniques to deliver a clear and actionable understanding of the gaming ecosystem. The dashboard offers a powerful tool for gaming companies to monitor and analyze customer engagement, key findings reveal the significant impact of consumer behavior on brand health, the competitive dynamics among companies, and the factors influencing customer loyalty and seasonal engagement. The insights derived from this analysis can guide strategic decisions, enhance customer retention, and improve overall business performance. |
|---|
Atividades financiadas
Não foram encontrados projetos financiados.