Publication
Small and medium sized enterprises competitiveness and internationalization - biofrescos
| Summary: | This work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion. |
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| Main Authors: | Silva, Mariana Pereira da |
| Subject: | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| Year: | 2024 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| Summary: | This work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion. |
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Funded activities
No funded projects found.