Publicação
The future of fan experience: how will digital improve the fan experience? Will it bring risks to enjoy the match itself? - New generation of fans
| Resumo: | Fans' attention at football games is no longer focused solely on the spectacle of the game, but on everything that transpires around it, implying that fan experience tools must evolve to a more digitally inclined future. The individual work focused on the new generation of fans that’s starting to change how football is perceived, causing a generational conflict between generations. Our research indicated that the first step in developing an effective fan involvement strategy is to collect data that would provide a greater understanding of the fans' needs, subsequently followed by increasing fandom with focused and impactful content. |
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| Autores principais: | Cardoso, Sebastião Maria Batista Coelho Barreiros |
| Assunto: | Generation alpha Generation z Portugal Generational conflict Young fans Gamification Sports industry Future |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Fans' attention at football games is no longer focused solely on the spectacle of the game, but on everything that transpires around it, implying that fan experience tools must evolve to a more digitally inclined future. The individual work focused on the new generation of fans that’s starting to change how football is perceived, causing a generational conflict between generations. Our research indicated that the first step in developing an effective fan involvement strategy is to collect data that would provide a greater understanding of the fans' needs, subsequently followed by increasing fandom with focused and impactful content. |
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