Publicação
The ERP and CRM business value
| Resumo: | The value of Information Technology (IT) adoption has been and still is a crucial question for the decision on IT adoption. In this paper we suggest and test a research model that aims at defining the integrative value of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. ERP and CRM systems is analysed based on the Resource Based View (RBV) of the firm and will be measured by its impact on business value, having in consideration the moderation of system and process integration. The research model was tested and analysed with data, collected with the assistance of Microsoft, from firms that have adopted both ERP and CRM systems in their organization. Our aim with this research is that it will provide new knowledge on how ERP and CRM systems may positively influence value from IT investments, and how systems integration as well as process integration provides business value. |
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| Autores principais: | Mestre, André Martins |
| Assunto: | Enterprise Resource Planning (ERP) Customer Relationship Management (CRM) Resource Based View (RBV) System integration Process integration Value |
| Ano: | 2016 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The value of Information Technology (IT) adoption has been and still is a crucial question for the decision on IT adoption. In this paper we suggest and test a research model that aims at defining the integrative value of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. ERP and CRM systems is analysed based on the Resource Based View (RBV) of the firm and will be measured by its impact on business value, having in consideration the moderation of system and process integration. The research model was tested and analysed with data, collected with the assistance of Microsoft, from firms that have adopted both ERP and CRM systems in their organization. Our aim with this research is that it will provide new knowledge on how ERP and CRM systems may positively influence value from IT investments, and how systems integration as well as process integration provides business value. |
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