Publicação
The Impact of Data Analysis on the Cashless Process in the Events Industry: Benefits for Organizers and Involved Users
| Resumo: | This study supports the validation and impact of transfers and cashless technology at events. This technology establishes a powerful tool to strengthen real-time control and at the same time maximize revenue for event organizers. The study, which was carried out on 94 participants with experience in traditional and cashless events, as well as incorporating interviews with event organizers and a cashless technology expert, sheds light on the multifaceted benefits associated with the use of cashless systems. The findings confirm that the adoption of cashless payments at events serves as an extraordinary tool for event organizers, allowing them to increase their sales and better manage all real-time control over various points of their events, including points entry and sales. The ability to gain instant insights into customer behavior allows organizers to optimize marketing strategies tailored to individual preferences. From the attendees' perspective, using cashless systems dramatically improves the overall event experience. The advantages cited include greater security in transactions, greater convenience and elimination of time wasted in queues. This research highlights the profound positive impact of cashless transactions, not only in simplifying event management, but also in the overall satisfaction, safety and efficiency for the event attendees. By providing concrete evidence of the advantages associated with cashless transactions, this study contributes valuable insights to the events industry, offering a comprehensive understanding of the benefits for both organizers and participants. As a pioneering endeavor, this research sets the stage for future studies, encouraging further exploration and refinement of cashless technologies in the dynamic landscape of event management. |
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| Autores principais: | Pina, Gonçalo Costa |
| Assunto: | Cashless Payments at Events Event Management Event Organizers Event Attendees Real-Time Analytics New types of data Traditional Events vs Cashless Events Mobile Solutions at Events SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 11 - Sustainable cities and communities SDG 13 - Climate action |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This study supports the validation and impact of transfers and cashless technology at events. This technology establishes a powerful tool to strengthen real-time control and at the same time maximize revenue for event organizers. The study, which was carried out on 94 participants with experience in traditional and cashless events, as well as incorporating interviews with event organizers and a cashless technology expert, sheds light on the multifaceted benefits associated with the use of cashless systems. The findings confirm that the adoption of cashless payments at events serves as an extraordinary tool for event organizers, allowing them to increase their sales and better manage all real-time control over various points of their events, including points entry and sales. The ability to gain instant insights into customer behavior allows organizers to optimize marketing strategies tailored to individual preferences. From the attendees' perspective, using cashless systems dramatically improves the overall event experience. The advantages cited include greater security in transactions, greater convenience and elimination of time wasted in queues. This research highlights the profound positive impact of cashless transactions, not only in simplifying event management, but also in the overall satisfaction, safety and efficiency for the event attendees. By providing concrete evidence of the advantages associated with cashless transactions, this study contributes valuable insights to the events industry, offering a comprehensive understanding of the benefits for both organizers and participants. As a pioneering endeavor, this research sets the stage for future studies, encouraging further exploration and refinement of cashless technologies in the dynamic landscape of event management. |
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