Publicação
Assessing user acceptance of a new version of paytm app with the technology acceptance model (tam): a study of the strategic implementation of ´paytm music´ into paytm´s digital ecosystem
| Resumo: | This study investigates users’ behavioral intention toward an integrative version of Paytm, a popular digital payment platform in India. The study employs an online questionnaire, analyzed through the Technology Acceptance Model. The findings indicate that Paytm users have a positive attitude towards new features, such as “Paytm Music”, into Paytm. Therefore, based on these results a strategic implementation plan has been developed to integrate the aforementioned app into Paytm's digital ecosystem. |
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| Autores principais: | Jouan, Nina |
| Assunto: | Paytm Assessing user acceptance Strategic implementation Digital business Digital ecosystem Mobile commerce E commerce Technology acceptance model (tam) |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This study investigates users’ behavioral intention toward an integrative version of Paytm, a popular digital payment platform in India. The study employs an online questionnaire, analyzed through the Technology Acceptance Model. The findings indicate that Paytm users have a positive attitude towards new features, such as “Paytm Music”, into Paytm. Therefore, based on these results a strategic implementation plan has been developed to integrate the aforementioned app into Paytm's digital ecosystem. |
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