Publication
Relatório de estágio em edição na Imprensa da Universidade de Coimbra
| Summary: | This final work is a report of the internship held in Coimbra University Press (CUP) as a part of the syllabus for the Master in Publishing Studies of the University of Aveiro. The report consists of three main parts. The first part is a brief summary of the rich history of Coimbra University Press followed by the activities held during the internship. The second part focuses on the work assignments carried out by the trainee and connects them with the context of contemporary publishing. In the third part, some observations, proposals and marketing strategies for future projects of academic publishing are presented. |
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| Main Authors: | Čizauskaitė, Irma |
| Subject: | Edição Livros Redes sociais Digitalização Vendas Marketing |
| Year: | 2012 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade de Aveiro |
| Language: | English |
| Origin: | RIA - Repositório Institucional da Universidade de Aveiro |
| Summary: | This final work is a report of the internship held in Coimbra University Press (CUP) as a part of the syllabus for the Master in Publishing Studies of the University of Aveiro. The report consists of three main parts. The first part is a brief summary of the rich history of Coimbra University Press followed by the activities held during the internship. The second part focuses on the work assignments carried out by the trainee and connects them with the context of contemporary publishing. In the third part, some observations, proposals and marketing strategies for future projects of academic publishing are presented. |
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Funded activities
No funded projects found.