Publication
Residents’ perceptions on the importance of cultural events for image destination
| Summary: | Since very early in history, events are a constant in civilization and manifest themselves as a form of cultural expression of a given community. Cultural celebrations, also known as cultural events, are considered resources and instruments used by destinations in order to show visitors the spiritual beliefs, way of life and culture of the local population. These, in addition to being seen as development tools for destinations, are considered significant factors to project destination image. Destination image has been occupying an increasingly important place in tourism industry, since it can be a decisive factor in how consumers perceive the destination, which influences their image about it and consequently their recommendation to family and friends. That said, there are several strategies created in order to transmit and improve its image in the market. Thus, the main goal of this dissertation is to understand the opinion of Madeira Island residents about cultural events and what kind of image they have of the city (negative or positive), with the goal of studying the case of Funchal city. With this, empirical phase focuses on the application of questionnaires, a quantitative research method. This method demonstrated important results that allowed to verify that residents participate and attend different events and perceive cultural events in a positive way, which leads them to recommend the city, and the events themselves, to family and friends. |
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| Main Authors: | Faria, Carlota Maria Rodrigues de |
| Subject: | Cultural events Destination image Residents’ perception |
| Year: | 2022 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade de Aveiro |
| Language: | English |
| Origin: | RIA - Repositório Institucional da Universidade de Aveiro |
| Summary: | Since very early in history, events are a constant in civilization and manifest themselves as a form of cultural expression of a given community. Cultural celebrations, also known as cultural events, are considered resources and instruments used by destinations in order to show visitors the spiritual beliefs, way of life and culture of the local population. These, in addition to being seen as development tools for destinations, are considered significant factors to project destination image. Destination image has been occupying an increasingly important place in tourism industry, since it can be a decisive factor in how consumers perceive the destination, which influences their image about it and consequently their recommendation to family and friends. That said, there are several strategies created in order to transmit and improve its image in the market. Thus, the main goal of this dissertation is to understand the opinion of Madeira Island residents about cultural events and what kind of image they have of the city (negative or positive), with the goal of studying the case of Funchal city. With this, empirical phase focuses on the application of questionnaires, a quantitative research method. This method demonstrated important results that allowed to verify that residents participate and attend different events and perceive cultural events in a positive way, which leads them to recommend the city, and the events themselves, to family and friends. |
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Funded activities
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