Publicação
Fatores motivacionais que levam a prática do pôquer
| Resumo: | The present work seeks to identify the main motivational factors that lead to the practice of poker in Brazil. To prepare the study, a bibliographic research was carried out, as well as field research with analysis of primary data and interviews. In the development of the work we tried to conceptualize poker, to conceptualize the modality Texas Hold'em, to differentiate poker and games of chance. In the motivational aspect were approached the concept of hygienic and motivational factors of Herzberg and the theory of needs of Maslow. To build the profile of poker players, the concept of marketing segmentation was used, divided between geographic, demographic and psychographic segmentation. The results were constructed through data analysis of the quantitative research of 100 poker players from different regions of the country and also through a qualitative interview with 3 of these players, arriving to the conclusion that the most relevant motivational factors were the recognition or self affirmation , development of mental abilities, socialization and friendship with friends, fun that the game provides and for money. In addition the profile of the poker player is 27.44 years, average family income of R $ 3,841.58 and they have a complete or incomplete upper level. |
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| Autores principais: | Carvalho, Guilherme Honório Oliveira de |
| Assunto: | Pôquer Texas Hold’em Fatores motivacionais Segmentação |
| Ano: | 2018 |
| País: | Brasil |
| Tipo de documento: | trabalho de fim de curso |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | The present work seeks to identify the main motivational factors that lead to the practice of poker in Brazil. To prepare the study, a bibliographic research was carried out, as well as field research with analysis of primary data and interviews. In the development of the work we tried to conceptualize poker, to conceptualize the modality Texas Hold'em, to differentiate poker and games of chance. In the motivational aspect were approached the concept of hygienic and motivational factors of Herzberg and the theory of needs of Maslow. To build the profile of poker players, the concept of marketing segmentation was used, divided between geographic, demographic and psychographic segmentation. The results were constructed through data analysis of the quantitative research of 100 poker players from different regions of the country and also through a qualitative interview with 3 of these players, arriving to the conclusion that the most relevant motivational factors were the recognition or self affirmation , development of mental abilities, socialization and friendship with friends, fun that the game provides and for money. In addition the profile of the poker player is 27.44 years, average family income of R $ 3,841.58 and they have a complete or incomplete upper level. |
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