Publicação
CULTURE OF MEMES IN THE CONNECTIVE ENVIRONMENT
| Resumo: | This article proposes an analysis that includes self-representation in the connective environment through the collective creation of memes as a vector that operates in the construction of identities. From the engagement of fans of the reality show Big Brother Brazil, we observe the cognitive, aesthetic and linguistic processes and the practices of message re-signification in the production and consumption of memes. Given the way in which they focus on the readings that the fans perform, we can affirm that self-representation lies in the process of meme construction itself, when the user relates and interconnects several references of texts that come from his affective-social memory and media repertoire. |
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| Autores principais: | Vieira, Soraya Maria Ferreira |
| Outros Autores: | Stefano, Luiza de Mello |
| Assunto: | consumo fãs identidade memes Consumo Fãs Identidade Memes |
| Ano: | 2019 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | This article proposes an analysis that includes self-representation in the connective environment through the collective creation of memes as a vector that operates in the construction of identities. From the engagement of fans of the reality show Big Brother Brazil, we observe the cognitive, aesthetic and linguistic processes and the practices of message re-signification in the production and consumption of memes. Given the way in which they focus on the readings that the fans perform, we can affirm that self-representation lies in the process of meme construction itself, when the user relates and interconnects several references of texts that come from his affective-social memory and media repertoire. |
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