Publicação
Mobile Payment Technology and Competitiveness In the Credit Card Chain
| Resumo: | This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain. |
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| Autores principais: | Martins, Guilherme Silveira |
| Outros Autores: | Martins, Michele Esteves; Di Serio, Luiz Carlos; Csillag, João Mário; Santos, Camila Aparecida |
| Assunto: | Mobile Payment Credit Card Service Chain |
| Ano: | 2009 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | IBICT |
| Idioma: | inglês |
| Origem: | Oasisbr |
| Resumo: | This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain. |
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