Publicação
Intersonority in Audiovisual Discourse: for a memory in the sound context
| Resumo: | This paper presents some considerations from a broader research, whose focus was to observe the operation of the sound in the audiovisual advertising discourse. Research in Discourse Analysis have currently turned to the study of the image in different corpora, but the sound - taken as analytical object - is still certainly a materiality which demands further investigation because of its complexity. Thus, we decided to investigate the functioning of audiovisual discourse focusing on the sound level. We take as corpus, in this article, an advertising piece of a language instituted broadcast in different media in Brazil. In our conclusion, we highlight that a discursive analysis of historical nature cannot take the sound form devoid of its historicity. We note that the sounds produced in advertising, notably the artificial forms, resemble or adjoin others. This allows the understanding of the different sounds that animate and give meaning to advertising in particular and, no doubt, to discourse in general. |
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| Autores principais: | Marques, Welisson |
| Assunto: | Audiovisual Discurso Intersonoridade Som Voz Audiovisual Discourse Intersonority Sound Voice |
| Ano: | 2016 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | This paper presents some considerations from a broader research, whose focus was to observe the operation of the sound in the audiovisual advertising discourse. Research in Discourse Analysis have currently turned to the study of the image in different corpora, but the sound - taken as analytical object - is still certainly a materiality which demands further investigation because of its complexity. Thus, we decided to investigate the functioning of audiovisual discourse focusing on the sound level. We take as corpus, in this article, an advertising piece of a language instituted broadcast in different media in Brazil. In our conclusion, we highlight that a discursive analysis of historical nature cannot take the sound form devoid of its historicity. We note that the sounds produced in advertising, notably the artificial forms, resemble or adjoin others. This allows the understanding of the different sounds that animate and give meaning to advertising in particular and, no doubt, to discourse in general. |
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