Publicação
Rede Globo in the Social TV ecosystem: an analysis of @redeglobo profile posts on Twitter
| Resumo: | This article discusses the resources used by Rede Globo in order to engage the viewers to interact with Social TV. The phenomenon marks the convergence of television experience with the information architecture of social media, in which viewers share their impressions on social networks while synchronously watching the TV programming. In order to reflect about the practices adopted by Rede Globo in Social TV, posts on its Twitter profile account were monitored for a week. Subsequently, the publications were analyzed from three different perspectives: the use of hashtags, the flow generated in the microblogging and the tweets content. It concludes that despite going to the meeting of the Social TV capabilities, the issuer's shares on Twitter not materialize a collaborative relationship and co-authored with the interacting viewer. |
|---|---|
| Autores principais: | Sigiliano, Daiana |
| Outros Autores: | Borges, Gabriela |
| Assunto: | Social TV. Television. Twitter. Rede Globo. Monitoring. Social TV. Televisão. Twitter. Rede Globo. Monitoramento. |
| Ano: | 2016 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | This article discusses the resources used by Rede Globo in order to engage the viewers to interact with Social TV. The phenomenon marks the convergence of television experience with the information architecture of social media, in which viewers share their impressions on social networks while synchronously watching the TV programming. In order to reflect about the practices adopted by Rede Globo in Social TV, posts on its Twitter profile account were monitored for a week. Subsequently, the publications were analyzed from three different perspectives: the use of hashtags, the flow generated in the microblogging and the tweets content. It concludes that despite going to the meeting of the Social TV capabilities, the issuer's shares on Twitter not materialize a collaborative relationship and co-authored with the interacting viewer. |
|---|
Atividades financiadas
Não foram encontrados projetos financiados.