Publicação
Bakhtinian carnivalization and the court jester archetype in the Porta dos Fundos’ production
| Resumo: | The notion of archetype, widely employed in advertising, calls The Court Jester when comedy and humor are used in its language, to encourage absorbing the chaos of the world in an extroverted way. It contains elements with which Mikhail Bakhtin establishes one of the pillars of the Theory of Carnivalization: the medieval laugh. These concepts, although devised in distant times, can be observed in contemporary media for the same purpose. This paper is aimed at analyzing the connection between the Jester archetype and the Bakhtinian medieval laugh in the broadcasts by the producer Porta dos Fundos (backdoor). |
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| Autores principais: | Contani, Miguel Luiz |
| Outros Autores: | Todeschini Vieira, Nattalia; Gomes de Oliveira, Esther |
| Assunto: | Carnavalização. Arquétipo. Riso medieval. Porta dos Fundos. Carnavalización Arquetipo Risa medieval Porta dos Fundos Carnivalization Archetype Medieval laugh Porta dos Fundos |
| Ano: | 2021 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | The notion of archetype, widely employed in advertising, calls The Court Jester when comedy and humor are used in its language, to encourage absorbing the chaos of the world in an extroverted way. It contains elements with which Mikhail Bakhtin establishes one of the pillars of the Theory of Carnivalization: the medieval laugh. These concepts, although devised in distant times, can be observed in contemporary media for the same purpose. This paper is aimed at analyzing the connection between the Jester archetype and the Bakhtinian medieval laugh in the broadcasts by the producer Porta dos Fundos (backdoor). |
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