Publicação
The Einstellung effect, mental rigidity and decision-making in startup accelerators
| Resumo: | Purpose – This paper aims to investigate the decision-making on new ventures of eight directors ormanagers of Brazilian accelerators, aiming to understand if the Einstellung effect – mental rigidity – operatesduring the judgment of new ventures to accelerate.Design/methodology/approach – Through a quasi-experiment design, the study was conducted withdirectors or managers of Brazilian accelerators, who were separately interviewed and responded to apsychological test, previously consented, as well as to a simulated decision-making questionnaire.Findings – The selection process, with the criteria for decision-making, functions as a “template” for therecognition of potentially successful companies and is, indeed, subject to various cognitive biases, amongwhich, the Einstellung effect, characteristic of mental rigidity.Research limitations/implications – The main contribution of the present study is to identify thecognitive mechanisms, which can negatively affect the evaluation of innovative projects and propose waysthat can counteract or mitigate them.Originality/value – The psychological approach to decision-making, usually studied in chess gamecontext or problem-solving, was applied to a relatively unexplored field that is startups to accelerate. Itsoriginality remains at the interdisciplinary approach, combining knowledge from psychology, decisionmaking and entrepreneurship |
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| Autores principais: | Barlach, Lisete |
| Outros Autores: | Plonski, Guilherme Ary |
| Assunto: | Decision-making Cognitive biases Startups Innovative projects Einstellung effect Mental rigidity |
| Ano: | 2021 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | IBICT |
| Idioma: | inglês |
| Origem: | Oasisbr |
| Resumo: | Purpose – This paper aims to investigate the decision-making on new ventures of eight directors ormanagers of Brazilian accelerators, aiming to understand if the Einstellung effect – mental rigidity – operatesduring the judgment of new ventures to accelerate.Design/methodology/approach – Through a quasi-experiment design, the study was conducted withdirectors or managers of Brazilian accelerators, who were separately interviewed and responded to apsychological test, previously consented, as well as to a simulated decision-making questionnaire.Findings – The selection process, with the criteria for decision-making, functions as a “template” for therecognition of potentially successful companies and is, indeed, subject to various cognitive biases, amongwhich, the Einstellung effect, characteristic of mental rigidity.Research limitations/implications – The main contribution of the present study is to identify thecognitive mechanisms, which can negatively affect the evaluation of innovative projects and propose waysthat can counteract or mitigate them.Originality/value – The psychological approach to decision-making, usually studied in chess gamecontext or problem-solving, was applied to a relatively unexplored field that is startups to accelerate. Itsoriginality remains at the interdisciplinary approach, combining knowledge from psychology, decisionmaking and entrepreneurship |
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