Publicação
Internet and elections: The strategies of presidential candidates in 2014 in their fanpages
| Resumo: | This paper analyzes the use of social networks, more specifically the fanpages of candidates for president in 2014, in order to identify which strategies were driven by politician actors. It is argued, therefore, how digital communication have being embedded in social life, in politics and in electoral’s struggles. For this, the article brings the debate on democracy and political participation (Dahl, 1997; Santos, 1993), the media interface and policy (Bourdieu, 1998; Gomes, 2004; Lima, 2006) and internet and elections (Aggio, 2011; Gomes, 2011; Recuero, 2009). To develop the analysis, the methodology is based on the work of Núcleo de Estudos em Arte, Mídia e Política (NEAMP), from PUC-SP (Cf. Bachini et al., 2013), which is a mapping of the main key strategies and themes in candidates’ fanpages: Dilma Rousseff (PT) and Aécio Neves (PSDB), who dispute the runoff election, with a cut made in these medias between June and October 2014.Keywords: media strategies, presidential election 2014, fanpage. |
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| Autores principais: | Oliveira, Luiz Ademir |
| Outros Autores: | Coimbra, Mayra Regina |
| Ano: | 2016 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | This paper analyzes the use of social networks, more specifically the fanpages of candidates for president in 2014, in order to identify which strategies were driven by politician actors. It is argued, therefore, how digital communication have being embedded in social life, in politics and in electoral’s struggles. For this, the article brings the debate on democracy and political participation (Dahl, 1997; Santos, 1993), the media interface and policy (Bourdieu, 1998; Gomes, 2004; Lima, 2006) and internet and elections (Aggio, 2011; Gomes, 2011; Recuero, 2009). To develop the analysis, the methodology is based on the work of Núcleo de Estudos em Arte, Mídia e Política (NEAMP), from PUC-SP (Cf. Bachini et al., 2013), which is a mapping of the main key strategies and themes in candidates’ fanpages: Dilma Rousseff (PT) and Aécio Neves (PSDB), who dispute the runoff election, with a cut made in these medias between June and October 2014.Keywords: media strategies, presidential election 2014, fanpage. |
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