Publicação
A Eletrobrás de hoje e a Eletrobrás do futuro: construindo cenários institucionais e identificando novos negócios
| Resumo: | This dissertation has as objective builds institutional sceneries capable to describe possible future paths they be traveled it by the Centrais Elétricas Brasileiras S.A. - Eletrobrás. Guided for the field of the managerial strategies, the author adopted the PROSPEX method, by Eduardo Marques (2003), and the obtained results pointed three main sceneries: spotlight, light and lamp. To these sceneries, the theory of the strategic business area (SBA) was applied, what allowed to detect new businesses for Eletrobrás. |
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| Autores principais: | Silva, Marcos Vargas da |
| Assunto: | Administração de empresas ELETROBRAS Política energética - Brasil Energia elétrica - Brasil |
| Ano: | 2009 |
| País: | Brasil |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | This dissertation has as objective builds institutional sceneries capable to describe possible future paths they be traveled it by the Centrais Elétricas Brasileiras S.A. - Eletrobrás. Guided for the field of the managerial strategies, the author adopted the PROSPEX method, by Eduardo Marques (2003), and the obtained results pointed three main sceneries: spotlight, light and lamp. To these sceneries, the theory of the strategic business area (SBA) was applied, what allowed to detect new businesses for Eletrobrás. |
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