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Televisão Universitária e o desafio da sustentabilidade: a experiência da TV Unesp.

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Detalhes bibliográficos
Resumo:This paper describes the Unesp University TV experience, in Bauru, reflecting on the goals of a university TV in the context of digitalization. The emphasis of the argument rests on the role of this segment in terms of audiovisual content research and production. By demonstrating the potential for innovation in the development of program formats on interactive digital environment, suggests that research is one of the ways to find solutions that ensure the sustainability of university TV stations.
Autores principais:Médola, Ana Sílvia Lopes Davi
Assunto:University television Interactive television TV Unesp Research in TV Televisão universitária Televisão interativa TV Unesp Pesquisa em televisão
Ano:2016
País:Brasil
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:IBICT
Idioma:português
Origem:Oasisbr
Descrição
Resumo:This paper describes the Unesp University TV experience, in Bauru, reflecting on the goals of a university TV in the context of digitalization. The emphasis of the argument rests on the role of this segment in terms of audiovisual content research and production. By demonstrating the potential for innovation in the development of program formats on interactive digital environment, suggests that research is one of the ways to find solutions that ensure the sustainability of university TV stations.

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