Publicação
COMMUNITY COMMUNICATIONS IN ORGANIZATIONAL COMMUNICATION POLICY: Protocol aimed at territories, communities and way of life in Maranhão
| Resumo: | The article presents part of an ongoing research that aims to understand the ways in which community communication fits into organizational communication policy. The study aims to present, as a final product, a Community Communication Protocol aimed at territories, communities and ways of life in Maranhão; a correlational method between theory and practice based on the particularities of this territory, thus becoming a possibility for the market to adopt and reapply. The main methodology used is design science (DS) as a possible path to applied research in Communication (SANTOS, 2018). The work is intended to contribute to the area of Community Communication by proposing to leave a Protocol as a contribution to the professional practice based on local reality. |
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| Autores principais: | Moura, Flávia de Almeida |
| Outros Autores: | Santos, Amarilis Cardoso dos |
| Assunto: | Organizational Communication Community Communication Protocol Organizational Communication Community Communication Protocol |
| Ano: | 2021 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | IBICT |
| Idioma: | português |
| Origem: | Oasisbr |
| Resumo: | The article presents part of an ongoing research that aims to understand the ways in which community communication fits into organizational communication policy. The study aims to present, as a final product, a Community Communication Protocol aimed at territories, communities and ways of life in Maranhão; a correlational method between theory and practice based on the particularities of this territory, thus becoming a possibility for the market to adopt and reapply. The main methodology used is design science (DS) as a possible path to applied research in Communication (SANTOS, 2018). The work is intended to contribute to the area of Community Communication by proposing to leave a Protocol as a contribution to the professional practice based on local reality. |
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