Publication
The impact of technology on quality and member´s behavior in different fitness business models
| Summary: | Technology is a very important dimension to explain quality better than behaviours, in both Fitness Centres. FBs technology shows a higher explained for quality and behaviours compared to TFCs. Such results indicate technology as an explanatory dimension of quality perceptions and loyalty behaviours with different results by business model. |
|---|---|
| Main Authors: | Pedragosa, Vera |
| Other Authors: | Ferreira, Gabriel Felipe Nunes; Ferreira, Alan; personGonçalves, Celina |
| Subject: | Fitness Technology Business Models Members Behavioural Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Sports |
| Year: | 2023 |
| Country: | Portugal |
| Document type: | conference output |
| Access type: | open access |
| Associated institution: | Universidade Politécnica de Bragança |
| Language: | English |
| Origin: | Biblioteca Digital da UPB |
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