Publicação
The impact of technology on quality and member´s behavior in different fitness business models
| Resumo: | Technology is a very important dimension to explain quality better than behaviours, in both Fitness Centres. FBs technology shows a higher explained for quality and behaviours compared to TFCs. Such results indicate technology as an explanatory dimension of quality perceptions and loyalty behaviours with different results by business model. |
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| Autores principais: | Pedragosa, Vera |
| Outros Autores: | Ferreira, Gabriel Felipe Nunes; Ferreira, Alan; Gonçalves, Celina |
| Assunto: | Fitness Technology Business Models Members Behavioural Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Sports |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Politécnica de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital da UPB |
| Resumo: | Technology is a very important dimension to explain quality better than behaviours, in both Fitness Centres. FBs technology shows a higher explained for quality and behaviours compared to TFCs. Such results indicate technology as an explanatory dimension of quality perceptions and loyalty behaviours with different results by business model. |
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