Publicação
A Imagem do Destino Viseu: Análise aos comentários online dos visitantes
| Resumo: | The Destination Image of Viseu: An Analysis of Visitors' Online Reviews. The general aim of this study was to examine the image of Viseu as a tourist destination, a Portuguese city in the Central region of Portugal, based on online reviews. A qualitative investigation was carried out by analyzing the content of Google Reviews, the online comments on Google Maps, regarding a route in Viseu that includes a number of the city's attractions. A total of 450 reviews published between August 2022 and July 2023 on the platform were considered for analysis. In line with the statistics on guests staying in tourist accommodation in the Municipality of Viseu, most of the comments were made in Portuguese. The results of the study suggest that the image of the destination is positive, with the affective dimension standing out in the comments analyzed. The analysis also suggests that Viseu is perceived as an aesthetically pleasing and visually attractive destination. The research conducted contributes to filling the gap in destination image studies in medium-sized cities, as well as providing useful and relevant information for the management of the tourist destination of Viseu. Keywords: Destination image, Comments, Reviews, Google Maps, Viseu. The paper is structured as follows: Chapter 1 presents the Introduction. In Chapter 2, we review the literature to frame the study and formulate the research questions. This is followed by Chapter 3, which deals with the research methodology used, the context of the study and data collection. Chapter 4 refers to the results and, finally, Chapter 5 presents the discussion and conclusions, answering the research questions and presenting the practical and theoretical contributions, the limitations of the study and suggestions for future research. |
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| Autores principais: | Loureiro, Marta Isabel Gonçalves |
| Assunto: | Destination image Comments Reviews Google Maps Viseu Imagem de destino Comentários Reviews Google Maps Viseu |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Coimbra |
| Idioma: | português |
| Origem: | Estudo Geral - Universidade de Coimbra |
| Resumo: | The Destination Image of Viseu: An Analysis of Visitors' Online Reviews. The general aim of this study was to examine the image of Viseu as a tourist destination, a Portuguese city in the Central region of Portugal, based on online reviews. A qualitative investigation was carried out by analyzing the content of Google Reviews, the online comments on Google Maps, regarding a route in Viseu that includes a number of the city's attractions. A total of 450 reviews published between August 2022 and July 2023 on the platform were considered for analysis. In line with the statistics on guests staying in tourist accommodation in the Municipality of Viseu, most of the comments were made in Portuguese. The results of the study suggest that the image of the destination is positive, with the affective dimension standing out in the comments analyzed. The analysis also suggests that Viseu is perceived as an aesthetically pleasing and visually attractive destination. The research conducted contributes to filling the gap in destination image studies in medium-sized cities, as well as providing useful and relevant information for the management of the tourist destination of Viseu. Keywords: Destination image, Comments, Reviews, Google Maps, Viseu. The paper is structured as follows: Chapter 1 presents the Introduction. In Chapter 2, we review the literature to frame the study and formulate the research questions. This is followed by Chapter 3, which deals with the research methodology used, the context of the study and data collection. Chapter 4 refers to the results and, finally, Chapter 5 presents the discussion and conclusions, answering the research questions and presenting the practical and theoretical contributions, the limitations of the study and suggestions for future research. |
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