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Meta-theories in research: positivism, postmodernism, and critical realism

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Bibliographic Details
Summary:No scholar or researcher is able to provide robust evidence that counters the scant reflection on metatheory – mostly ontology and epistemology – underlying management studies in general, and industrial marketing and purchasing research in particular. This paper is a contribution to the indispensable discussion of metatheoretical alternatives in research, and most importantly, the strengths and shortcomings thereof, and respective implications on research questions, objectives, and findings.
Main Authors:Sousa, Filipe J.
Subject:Business research Meta-theory Positivism Post-modernism Critical realism . Centro de Ciências Sociais
Year:2010
Country:Portugal
Document type:book part
Access type:open access
Associated institution:Universidade da Madeira
Language:English
Origin:DigitUMa - Repositório da Universidade da Madeira
Description
Summary:No scholar or researcher is able to provide robust evidence that counters the scant reflection on metatheory – mostly ontology and epistemology – underlying management studies in general, and industrial marketing and purchasing research in particular. This paper is a contribution to the indispensable discussion of metatheoretical alternatives in research, and most importantly, the strengths and shortcomings thereof, and respective implications on research questions, objectives, and findings.

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