Detalhes bibliográficos
| Resumo: | The visual identity seems to have strategic relevance for companies or organizations as it enables the communication of organizational identity as well as positioning and can be assumed as the unifying element of image with audiences, allowing differentiation from others. In January 2006, Logic had ambitious goals to grow its turnover for the following years and needed to gain a reputation in the logistics outsourcing setor. Within the scope of this study, non-interventionist methodologies and an exploratory case study were adopted. The case study consisted of an active research component, with the development of a design project. This article presents the process that led to the creation of the Logic´s visual identity. |
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| Autores principais: | Lopes de Castro, Isabel |
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| Assunto: | organizational identity, positioning, visual identity, corporate image Identidade organizacional, posicionamento, identidade visual, imagem corporativa organizational identity, positioning, visual identity, corporate image |
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| Ano: | 2021 |
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| País: | Portugal |
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| Tipo de documento: | artigo |
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| Tipo de acesso: | unknown |
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| Instituição associada: | Instituto Politécnico de Castelo Branco |
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| Idioma: | inglês |
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| Origem: | Convergências - Revista de Investigação e Ensino das Artes |
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