Publicação
Campanhas políticas e tecnologias digitais
| Resumo: | Politicians have traditionally availed themselves of the media in a conventional manner during electoral campaigns. At their disposal, they have free airtime on radio and TV for their programs, and the possibility of paid spaces in newspapers. At least in Brazil, this has been the format adopted. However, with the advent of digital technology, the internet and all the consequences of these events, the models employed today face the need of a makeover. This article seeks to foster discussion on these changes by highlighting the main characteristics of the conventional media and digital technology while also focusing on the history, culture and language of communication media. |
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| Autores principais: | Cunha, Mágda Rodrigues |
| Assunto: | Comunicação Cultura Linguagem Mídias Política Tecnologia Communication Culture Language Media Politics Technology |
| Ano: | 2006 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | português |
| Origem: | Comunicação & Cultura |
| Resumo: | Politicians have traditionally availed themselves of the media in a conventional manner during electoral campaigns. At their disposal, they have free airtime on radio and TV for their programs, and the possibility of paid spaces in newspapers. At least in Brazil, this has been the format adopted. However, with the advent of digital technology, the internet and all the consequences of these events, the models employed today face the need of a makeover. This article seeks to foster discussion on these changes by highlighting the main characteristics of the conventional media and digital technology while also focusing on the history, culture and language of communication media. |
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Atividades financiadas
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