Publicação
Proximity Journalism on TikTok: An Analysis of Profiles in Brazil and Portugal
| Resumo: | This study investigates how proximity journalism is practiced based on three journalistic TikTok profiles: Jornal Porto Mídia (Porto Nacional, Tocantins, Brazil), Jornal Plural (Curitiba, Paraná, Brazil), and Jornal de Notícias (Porto, Portugal). The research adopted a quantitative approach, analysing 204 videos published between January and March 2025. Narrative types, audiovisual techniques, and elements of proximity were categorized, and engagement metrics (views, likes, comments, and shares) were collected. The findings indicate that although TikTok offers opportunities for short and contextualized narratives, its potential remains underused due to limited adaptation of news outlets to the platform’s native format and the reduced interaction with audiences. |
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| Autores principais: | Guedes, Caroline Silva Falcão |
| Assunto: | Proximity Journalism Tiktok Engagement Local Media Jornalismo de Proximidade TikTok Engajamento Mídia Local Periodismo de Proximidad TikTok Compromiso Medios Locales |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | Associação Portuguesa de Ciências da Comunicação |
| Idioma: | português |
| Origem: | Revista Comunicando |
| Resumo: | This study investigates how proximity journalism is practiced based on three journalistic TikTok profiles: Jornal Porto Mídia (Porto Nacional, Tocantins, Brazil), Jornal Plural (Curitiba, Paraná, Brazil), and Jornal de Notícias (Porto, Portugal). The research adopted a quantitative approach, analysing 204 videos published between January and March 2025. Narrative types, audiovisual techniques, and elements of proximity were categorized, and engagement metrics (views, likes, comments, and shares) were collected. The findings indicate that although TikTok offers opportunities for short and contextualized narratives, its potential remains underused due to limited adaptation of news outlets to the platform’s native format and the reduced interaction with audiences. |
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Atividades financiadas
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