Publication
Analysis and evaluation of growth possibilities for the company Pop Solutions Group
| Summary: | POP Solutions Group is a Belgian medium-sized point-of-sales display producer, which offers its customers an all-in-one solution for marketing, designing, producing of POS activities and analyzing consumer behavior. Due to the relatively saturated market and customers in Belgium, the company considers two possibilities to grow: customer diversification or internationalization. A detailed analysis of the possibilities has been conducted and concluded in a recommendation of internationalization within the European Union. A scoring model, based on carefully selected criteria concluded that Germany would be the fitting market for an internationalization, keeping in mind POP´s business model, most attractive industries, and potential risks. |
|---|---|
| Main Authors: | Behrens, Franziska Ruth Eva Masrgarethe |
| Subject: | Internationalisation Customer segmentation MNEs SMEs |
| Year: | 2017 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| _version_ | 1879447230039982080 |
|---|---|
| author | Behrens, Franziska Ruth Eva Masrgarethe |
| author_facet | Behrens, Franziska Ruth Eva Masrgarethe |
| author_role | author |
| contributor_name_str_mv | Rodrigues, Luis Manuel da Silva RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Behrens, Franziska Ruth Eva Masrgarethe\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Rodrigues, Luis Manuel da Silva RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Behrens, Franziska Ruth Eva Masrgarethe |
| datacite.date.Accepted.fl_str_mv | 2017-01-20T00:00:00Z |
| datacite.date.available.fl_str_mv | 2017-09-18T14:15:01Z |
| datacite.date.embargoed.fl_str_mv | 2017-09-18T14:15:01Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Internationalisation Customer segmentation MNEs SMEs |
| datacite.titles.title.fl_str_mv | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| dc.contributor.none.fl_str_mv | Rodrigues, Luis Manuel da Silva RUN |
| dc.creator.none.fl_str_mv | Behrens, Franziska Ruth Eva Masrgarethe |
| dc.date.Accepted.fl_str_mv | 2017-01-20T00:00:00Z |
| dc.date.available.fl_str_mv | 2017-09-18T14:15:01Z |
| dc.date.embargoed.fl_str_mv | 2017-09-18T14:15:01Z |
| dc.format.none.fl_str_mv | application/pdf application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/23342 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Internationalisation Customer segmentation MNEs SMEs |
| dc.title.fl_str_mv | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | POP Solutions Group is a Belgian medium-sized point-of-sales display producer, which offers its customers an all-in-one solution for marketing, designing, producing of POS activities and analyzing consumer behavior. Due to the relatively saturated market and customers in Belgium, the company considers two possibilities to grow: customer diversification or internationalization. A detailed analysis of the possibilities has been conducted and concluded in a recommendation of internationalization within the European Union. A scoring model, based on carefully selected criteria concluded that Germany would be the fitting market for an internationalization, keeping in mind POP´s business model, most attractive industries, and potential risks. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/bcd72789-20ef-4eee-8809-015b63cee8ca/download |
| id | run_f48bbb1ee886e53709fede61b5301dc7 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/23342 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/23342 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Behrens, Franziska Ruth Eva Masrgarethe |
| publishDate | 2017 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTPOP Solutions Group is a Belgian medium-sized point-of-sales display producer, which offers its customers an all-in-one solution for marketing, designing, producing of POS activities and analyzing consumer behavior. Due to the relatively saturated market and customers in Belgium, the company considers two possibilities to grow: customer diversification or internationalization. A detailed analysis of the possibilities has been conducted and concluded in a recommendation of internationalization within the European Union. A scoring model, based on carefully selected criteria concluded that Germany would be the fitting market for an internationalization, keeping in mind POP´s business model, most attractive industries, and potential risks.application/pdfapplication/pdfpt_PTAnalysis and evaluation of growth possibilities for the company Pop Solutions GroupBehrens, Franziska Ruth Eva MasrgaretheRodrigues, Luis Manuel da SilvaHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2017144932017-09-18T14:15:01Z2017-01-202017-01-20T00:00:00ZHandlehttp://hdl.handle.net/10362/23342http://purl.org/coar/access_right/c_abf2open accessInternationalisationCustomer segmentationMNEsSMEs2938201 bytes1254448 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/bcd72789-20ef-4eee-8809-015b63cee8ca/downloadhttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/6d6d8bc3-060c-4863-b3d3-9aaee2388a92/download |
| spellingShingle | Analysis and evaluation of growth possibilities for the company Pop Solutions Group Behrens, Franziska Ruth Eva Masrgarethe Internationalisation Customer segmentation MNEs SMEs |
| status | SINGLETON |
| subject.fl_str_mv | Internationalisation Customer segmentation MNEs SMEs |
| title | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| title_full | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| title_fullStr | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| title_full_unstemmed | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| title_short | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| title_sort | Analysis and evaluation of growth possibilities for the company Pop Solutions Group |
| topic | Internationalisation Customer segmentation MNEs SMEs |
| topic_facet | Internationalisation Customer segmentation MNEs SMEs |
| url | http://hdl.handle.net/10362/23342 |
| visible | 1 |
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