Publicação

The future of luxury department stores: now, nextand beyond: engaging generation alpha through immersive experiences

Ver documento

Detalhes bibliográficos
Resumo:Against the backdrop of a rapidly evolving luxury retail landscape, Selfridges is positioned ata critical moment of transformation. As the emerging consumers, Generation Alpha is becoming increasingly influential. This Work Project aims to develop a comprehensive understanding of Selfridges’ current position within the luxury retail market and to investigate the behavioral characteristics of three generations, ultimately generating strategic recommendations. This individual section examines Generation Alpha's digital behaviors, assesses Selfridges' technological immersion initiatives. The overarching objective is to help Selfridges maintain competitiveness in the future luxury market, ensuring its retail strategy aligns with Generation Alpha's evolving expectations and lifestyles
Autores principais:Liu, Yifei
Assunto:Generation alpha Immersive experiences Luxury Digital transformation Selfridges
Ano:2026
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

Registos relacionados

Atividades financiadas

Não foram encontrados projetos financiados.

Registos relacionados