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Internationalization strategy of Shoes Closet to the United Kingdom

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Resumo:This Work Project analyzes the internationalization strategy of Shoes Closet, a Portuguese footwear SME, to the United Kingdom. It was based on fundamental support information provided by the company’s founder, on desk research and on market research. It tackles the domestic market, with a comprehensive internal and market scanning. It also analyses the British market, justifying the country choice and studying the competitive environment. Subsequently, this Work Project concludes that it is necessary to consider Portugal as a tactical market, implementing a deep change to foster the sustainable development of the company, to enter in the British market afterwards.
Autores principais:Capoulas, Maria Leonor Lopes
Assunto:Footwear Internationalization Tactical market United Kingdom
Ano:2012
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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