Publicação
Opting out with purpose: why some companies (Dis)engage from sustainability certification: strengthening B lab’s sustainability assessment standards for B corp certified companies
| Resumo: | This thesis investigates how firms navigate the decision to pursue, maintain, or exit sustainability certification, such as B Corp. Using a mixed-methods approach, combining quantitative analysis of B Lab’s Exit Survey with 25 interviews and secondary data, it identifies key drivers of (dis)engagement: perceived lack of value, operational constraints, and identity misalignment. Framed through Institutional and Organizational Identity Theory, the study reconceptualizes certification as a non-linear journey shaped by both external pressures and internal convictions. Findings offer practical insights for firms and certifying bodies, and highlight the legitimacy of alternative, authenticity-based approaches to demonstrating sustainability commitment. |
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| Autores principais: | Antunes, Diogo António Curto |
| Assunto: | Certification Sustainability Corporate social responsibility Purpose CEMS MIM |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis investigates how firms navigate the decision to pursue, maintain, or exit sustainability certification, such as B Corp. Using a mixed-methods approach, combining quantitative analysis of B Lab’s Exit Survey with 25 interviews and secondary data, it identifies key drivers of (dis)engagement: perceived lack of value, operational constraints, and identity misalignment. Framed through Institutional and Organizational Identity Theory, the study reconceptualizes certification as a non-linear journey shaped by both external pressures and internal convictions. Findings offer practical insights for firms and certifying bodies, and highlight the legitimacy of alternative, authenticity-based approaches to demonstrating sustainability commitment. |
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