Publicação
Environment, resources and interpretation: influences in the internationalization strategies of the food industry in Brazil
| Resumo: | This article analyzes the internationalization strategies of companies in the food industry from Paraná State, in Brazil. The logic of analysis sought to corroborate the idea that internationalization is a strategic phenomenon cognitively mediated in the light of environmental pressures and resources within the organization. Therefore, the role of the environment, resources and interpretive schemes are analyzed and used to explain three strategic internationalization patterns found in the food industry of Paraná: domestic, reluctant and active international action. Based on those constructs, and from an institutional and cognitive perspective of analysis, the study contributes to the debate related to homogeneity, heterogeneity and organizational strategic action. |
|---|---|
| Autores principais: | Seifert Jr,Rene E. |
| Outros Autores: | Machado-da-Silva,Clóvis L. |
| Assunto: | internationalization environment resources interpretation institutional theory |
| Ano: | 2007 |
| País: | Brasil |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | IBICT |
| Idioma: | inglês |
| Origem: | Oasisbr |
Atividades financiadas
Não foram encontrados projetos financiados.