Publication
Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent
| Summary: | Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent. |
|---|---|
| Main Authors: | Santos, Vasco |
| Other Authors: | Pinto dos Reis, Isabel; Martinho, Filipa |
| Subject: | employer branding talent attraction talent retention employer branding talent management human resource decision making |
| Year: | 2020 |
| Country: | Portugal |
| Document type: | article |
| Access type: | open access |
| Associated institution: | Instituto Superior de Gestão e Administração de Santarém |
| Language: | English |
| Origin: | Instituto Superior de Gestão e Administração de Santarém |
| _version_ | 1876683452137340928 |
|---|---|
| author | Santos, Vasco |
| author2 | Pinto dos Reis, Isabel Martinho, Filipa |
| author2_role | author author |
| author_facet | Santos, Vasco Pinto dos Reis, Isabel Martinho, Filipa |
| author_role | author |
| contributor_name_str_mv | Repositório Comum |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Santos, Vasco\",\"Person.identifier.cienciaID\":\"A61E-6C9E-BAB7\"},{\"Person.name\":\"Pinto dos Reis, Isabel\",\"Person.identifier.cienciaID\":\"9A1D-5CC0-73C7\",\"Person.identifier.orcid\":\"0000-0002-2008-9124\",\"Person.identifier.scopusAuthorID\":\"57220185634\"},{\"Person.name\":\"Martinho, Filipa\",\"Person.identifier.cienciaID\":\"1D1F-E5C3-2200\",\"Person.identifier.orcid\":\"0000-0002-8089-9831\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Repositório Comum |
| datacite.creators.creator.creatorName.fl_str_mv | Santos, Vasco Pinto dos Reis, Isabel Martinho, Filipa |
| datacite.date.Accepted.fl_str_mv | 2020-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2024-04-02T13:54:00Z |
| datacite.date.embargoed.fl_str_mv | 2024-04-02T13:54:00Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | employer branding talent attraction talent retention employer branding talent management human resource decision making |
| datacite.titles.title.fl_str_mv | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| dc.contributor.none.fl_str_mv | Repositório Comum |
| dc.creator.none.fl_str_mv | Santos, Vasco Pinto dos Reis, Isabel Martinho, Filipa |
| dc.date.Accepted.fl_str_mv | 2020-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2024-04-02T13:54:00Z |
| dc.date.embargoed.fl_str_mv | 2024-04-02T13:54:00Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.26/50464 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | employer branding talent attraction talent retention employer branding talent management human resource decision making |
| dc.title.fl_str_mv | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent. |
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| format | article |
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| identifier.url.fl_str_mv | http://hdl.handle.net/10400.26/50464 |
| inst_facet_str | urn:organizationAcronym:isla{{{_:::_}}}Instituto Superior de Gestão e Administração de Santarém |
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| institution | Instituto Superior de Gestão e Administração de Santarém |
| instname_str | Instituto Superior de Gestão e Administração de Santarém |
| language | eng |
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| network_name_str | Instituto Superior de Gestão e Administração de Santarém |
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| person_str_mv | Santos, Vasco Santos, Vasco https://www.ciencia-id.pt/A61E-6C9E-BAB7 A61E-6C9E-BAB7 Pinto dos Reis, Isabel Pinto dos Reis, Isabel https://www.ciencia-id.pt/9A1D-5CC0-73C7 9A1D-5CC0-73C7 http://orcid.org/0000-0002-2008-9124 0000-0002-2008-9124 Martinho, Filipa Martinho, Filipa https://www.ciencia-id.pt/1D1F-E5C3-2200 1D1F-E5C3-2200 http://orcid.org/0000-0002-8089-9831 0000-0002-8089-9831 |
| publishDate | 2020 |
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| spelling | engpt_PTMost business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent.application/pdfpt_PTEmployer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining TalentPersonalSantos, VascoDSpacehttp://dspace.org/items/a88fe513-aec7-427d-8fe2-14a8f411cfaeDSpacehttp://dspace.org/items/a88fe513-aec7-427d-8fe2-14a8f411cfaeRibeiro SantosVascoCiência IDhttps://www.ciencia-id.ptA61E-6C9E-BAB7PersonalPinto dos Reis, IsabelDSpacehttp://dspace.org/items/4749ba4e-f9a5-4cc6-ae88-2dedae6a11ceDSpacehttp://dspace.org/items/4749ba4e-f9a5-4cc6-ae88-2dedae6a11cePinto dos ReisIsabelCiência IDhttps://www.ciencia-id.pt9A1D-5CC0-73C7ORCIDhttp://orcid.org0000-0002-2008-9124Scopus Author IDhttps://www.scopus.com57220185634PersonalMartinho, FilipaDSpacehttp://dspace.org/items/336a9a28-49f9-4e74-b9ef-cad3768998bbDSpacehttp://dspace.org/items/336a9a28-49f9-4e74-b9ef-cad3768998bbMartinhoFilipaCiência IDhttps://www.ciencia-id.pt1D1F-E5C3-2200ORCIDhttp://orcid.org0000-0002-8089-9831HostingInstitutionOrganizationalRepositório Comume-mailmailto:comum@rcaap.ptcomum@rcaap.ptDOIIsPartOf10.3390/info111205742024-04-02T13:54:00Z20202020-01-01T00:00:00ZHandlehttp://hdl.handle.net/10400.26/50464http://purl.org/coar/access_right/c_abf2open accessemployer brandingtalent attractiontalent retentionemployer brandingtalent managementhuman resource decision making492639 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal articlehttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://comum.rcaap.pt/bitstreams/adc6ddd4-6559-4dd3-8bad-a9bdcb17ea78/downloadInformation1112574 |
| spellingShingle | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent Santos, Vasco employer branding talent attraction talent retention employer branding talent management human resource decision making |
| status | SINGLETON |
| subject.fl_str_mv | employer branding talent attraction talent retention employer branding talent management human resource decision making |
| title | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| title_full | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| title_fullStr | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| title_full_unstemmed | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| title_short | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| title_sort | Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent |
| topic | employer branding talent attraction talent retention employer branding talent management human resource decision making |
| topic_facet | employer branding talent attraction talent retention employer branding talent management human resource decision making |
| url | http://hdl.handle.net/10400.26/50464 |
| visible | 1 |
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