Publicação
Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees
| Resumo: | In a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization. |
|---|---|
| Autores principais: | Santos, Vasco |
| Outros Autores: | Pinto Dos Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta Correia |
| Assunto: | employer branding affective commitment talent management strategy personal marketing |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Superior de Gestão e Administração de Santarém |
| Idioma: | inglês |
| Origem: | Instituto Superior de Gestão e Administração de Santarém |
| _version_ | 1876683452566208512 |
|---|---|
| author | Santos, Vasco |
| author2 | Pinto Dos Reis, Isabel Martinho, Filipa Martinho, Domingos Sampaio, Marta Correia |
| author2_role | author author author author |
| author_facet | Santos, Vasco Pinto Dos Reis, Isabel Martinho, Filipa Martinho, Domingos Sampaio, Marta Correia |
| author_role | author |
| contributor_name_str_mv | Repositório Comum |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Santos, Vasco\",\"Person.identifier.orcid\":\"0000-0002-3535-9377\",\"Person.identifier.scopusAuthorID\":\"57197847924\"},{\"Person.name\":\"Pinto Dos Reis, Isabel\",\"Person.identifier.cienciaID\":\"9A1D-5CC0-73C7\",\"Person.identifier.orcid\":\"0000-0002-2008-9124\",\"Person.identifier.scopusAuthorID\":\"57220185634\"},{\"Person.name\":\"Martinho, Filipa\",\"Person.identifier.cienciaID\":\"1D1F-E5C3-2200\",\"Person.identifier.orcid\":\"0000-0002-8089-9831\"},{\"Person.name\":\"Martinho, Domingos\",\"Person.identifier.cienciaID\":\"DF14-D953-4D04\",\"Person.identifier.orcid\":\"0000-0002-5887-4814\"},{\"Person.name\":\"Sampaio, Marta Correia\",\"Person.identifier.cienciaID\":\"FD17-64D0-EA4F\",\"Person.identifier.orcid\":\"0000-0003-0004-601X\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Repositório Comum |
| datacite.creators.creator.creatorName.fl_str_mv | Santos, Vasco Pinto Dos Reis, Isabel Martinho, Filipa Martinho, Domingos Sampaio, Marta Correia |
| datacite.date.Accepted.fl_str_mv | 2020-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2022-12-26T15:16:03Z |
| datacite.date.embargoed.fl_str_mv | 2022-12-26T15:16:03Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | employer branding affective commitment talent management strategy personal marketing |
| datacite.titles.title.fl_str_mv | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| dc.contributor.none.fl_str_mv | Repositório Comum |
| dc.creator.none.fl_str_mv | Santos, Vasco Pinto Dos Reis, Isabel Martinho, Filipa Martinho, Domingos Sampaio, Marta Correia |
| dc.date.Accepted.fl_str_mv | 2020-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2022-12-26T15:16:03Z |
| dc.date.embargoed.fl_str_mv | 2022-12-26T15:16:03Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.26/42861 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | employer branding affective commitment talent management strategy personal marketing |
| dc.title.fl_str_mv | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | In a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
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| identifier.url.fl_str_mv | http://hdl.handle.net/10400.26/42861 |
| inst_facet_str | urn:organizationAcronym:isla{{{_:::_}}}Instituto Superior de Gestão e Administração de Santarém |
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| institution | Instituto Superior de Gestão e Administração de Santarém |
| instname_str | Instituto Superior de Gestão e Administração de Santarém |
| language | eng |
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| person_str_mv | Santos, Vasco Santos, Vasco http://orcid.org/0000-0002-3535-9377 0000-0002-3535-9377 Pinto Dos Reis, Isabel Pinto Dos Reis, Isabel https://www.ciencia-id.pt/9A1D-5CC0-73C7 9A1D-5CC0-73C7 http://orcid.org/0000-0002-2008-9124 0000-0002-2008-9124 Martinho, Filipa Martinho, Filipa https://www.ciencia-id.pt/1D1F-E5C3-2200 1D1F-E5C3-2200 http://orcid.org/0000-0002-8089-9831 0000-0002-8089-9831 Martinho, Domingos Martinho, Domingos https://www.ciencia-id.pt/DF14-D953-4D04 DF14-D953-4D04 http://orcid.org/0000-0002-5887-4814 0000-0002-5887-4814 Sampaio, Marta Correia Sampaio, Marta Correia https://www.ciencia-id.pt/FD17-64D0-EA4F FD17-64D0-EA4F http://orcid.org/0000-0003-0004-601X 0000-0003-0004-601X |
| publishDate | 2020 |
| repo_facet_str | urn:repositoryAcronym:isla{{{_:::_}}}Instituto Superior de Gestão e Administração de Santarém |
| reponame_str | Instituto Superior de Gestão e Administração de Santarém |
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| service_str_mv | urn:repositoryAcronym:isla |
| spelling | engpt_PTIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization.application/pdfpt_PTStrategic Talent Management: The Impact of Employer Branding on the Affective Commitment of EmployeesPersonalSantos, VascoDSpacehttp://dspace.org/items/b1180e6b-b6a2-49ce-8a8d-f012c9307befDSpacehttp://dspace.org/items/b1180e6b-b6a2-49ce-8a8d-f012c9307befSantosVascoORCIDhttp://orcid.org0000-0002-3535-9377Scopus Author IDhttps://www.scopus.com57197847924PersonalPinto Dos Reis, IsabelDSpacehttp://dspace.org/items/4749ba4e-f9a5-4cc6-ae88-2dedae6a11ceDSpacehttp://dspace.org/items/4749ba4e-f9a5-4cc6-ae88-2dedae6a11cePinto dos ReisIsabelCiência IDhttps://www.ciencia-id.pt9A1D-5CC0-73C7ORCIDhttp://orcid.org0000-0002-2008-9124Scopus Author IDhttps://www.scopus.com57220185634PersonalMartinho, FilipaDSpacehttp://dspace.org/items/d8087908-eba7-4a26-a51c-334f709500b9DSpacehttp://dspace.org/items/d8087908-eba7-4a26-a51c-334f709500b9MartinhoFilipaCiência IDhttps://www.ciencia-id.pt1D1F-E5C3-2200ORCIDhttp://orcid.org0000-0002-8089-9831PersonalMartinho, DomingosDSpacehttp://dspace.org/items/c5d125b8-0dad-4298-807c-a24cd9780b32DSpacehttp://dspace.org/items/c5d125b8-0dad-4298-807c-a24cd9780b32MartinhoDomingosCiência IDhttps://www.ciencia-id.ptDF14-D953-4D04ORCIDhttp://orcid.org0000-0002-5887-4814PersonalSampaio, Marta CorreiaDSpacehttp://dspace.org/items/c6dc0326-9387-4ca9-8185-9a3cb4033e13DSpacehttp://dspace.org/items/c6dc0326-9387-4ca9-8185-9a3cb4033e13SampaioMartaCiência IDhttps://www.ciencia-id.ptFD17-64D0-EA4FORCIDhttp://orcid.org0000-0003-0004-601XHostingInstitutionOrganizationalRepositório Comume-mailmailto:comum@rcaap.ptcomum@rcaap.ptDOIIsPartOf10.3390/su122399932022-12-26T15:16:03Z20202020-01-01T00:00:00ZHandlehttp://hdl.handle.net/10400.26/42861http://purl.org/coar/access_right/c_abf2open accessemployer brandingaffective commitmenttalent managementstrategypersonal marketing671033 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal articlehttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://comum.rcaap.pt/bitstreams/48e1bba6-56a6-496d-a6ac-7fb7a5f3455e/downloadSustainability12239993 |
| spellingShingle | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees Santos, Vasco employer branding affective commitment talent management strategy personal marketing |
| status | SINGLETON |
| subject.fl_str_mv | employer branding affective commitment talent management strategy personal marketing |
| title | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| title_full | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| title_fullStr | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| title_full_unstemmed | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| title_short | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| title_sort | Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees |
| topic | employer branding affective commitment talent management strategy personal marketing |
| topic_facet | employer branding affective commitment talent management strategy personal marketing |
| url | http://hdl.handle.net/10400.26/42861 |
| visible | 1 |
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