Publication
From the Wall to the Palm of Your Hand: Brazilian TV Everywhere in Times of Pandemic
| Summary: | The present investigation proposes to reflect on the resignification strategies used by the Brazilian television during the Coronavirus pandemic and the reverberations that this new construction of meanings brings to the production and consumption of texts-programs. To do so, at first, it recovers the diachronic evolution of television in Brazil, through nine phases, and reflects on a series of strategic movements of expansion and interiorization of TV everywhere, accelerated by the Coronavirus pandemic. |
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| Main Authors: | Souza, Gabriel |
| Other Authors: | Andres, Fernanda |
| Subject: | Mídia Televisiva TV Everywhere Expansão da Televisão Inerência e Aderência Pandemia do Coronavírus Television Media TV Everywhere Television Expansion Inherence and Adherence Coronavírus Pandemic |
| Year: | 2020 |
| Country: | Portugal |
| Document type: | article |
| Access type: | unknown |
| Associated institution: | Associação Portuguesa de Ciências da Comunicação |
| Language: | Portuguese |
| Origin: | Revista Comunicando |
| Summary: | The present investigation proposes to reflect on the resignification strategies used by the Brazilian television during the Coronavirus pandemic and the reverberations that this new construction of meanings brings to the production and consumption of texts-programs. To do so, at first, it recovers the diachronic evolution of television in Brazil, through nine phases, and reflects on a series of strategic movements of expansion and interiorization of TV everywhere, accelerated by the Coronavirus pandemic. |
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Funded activities
No funded projects found.