This short essay study examines the negative impact of perceived poor service within the hospitality industry. This succinct review of the literature reveals that poor service is a precursor for business deterioration and possible failure. Customer satisfaction is crucial to the hospitality industry, which includes companies like hotels, eateries, and other facilities focused on providing services. Bad customer service can negatively affect a consumer's experience and opinion of the brand, which can result in unfavorable reviews, a decline in client loyalty, and ultimately lower sales. Businesses must prioritize providing outstanding service to sustain their reputation and performance in a sector where consumer satisfaction is crucial. Failure to do so could have serious repercussions for the company because negative online and word-of-mouth publicity can spread quickly and harm the company's brand. In this scenario, it is critical to examine the negative effects of subpar service in the hospitality sector and comprehend the steps that companies may take to guarantee the provision of high-quality service.

FUNDAMENTO: Poucos estudos de autópsia relacionam locais de fibroateromas de capa fina (FCF) a locais de ruptura aguda de placas em artérias responsáveis, e locais de estreitamento máximo em artérias não responsáveis. OBJETIVO: O objetivo do presente estudo foi quantificar e localizar a frequência de FCF em relação aos locais de estenose máxima em placas ateroscleróticas. MÉTODOS: Estudamos 88 corações em vítimas de morte súbita devido a um tromo coronariano sobreposta a ruptura aguda da placa. Fibroateromas de capa fina foram definidos como capa fibrosa < 65 mícrons sobrepostos a um núcleo necrótico. O percentual de estreitamento luminal foi determinado nos locais de ruptura de placa e fibroateromas de capa fina. RESULTADOS: O estudo foi composto por 81 homens e 7 mulheres com idade média de 50 anos ± 9 DP. A ruptura da placa se deu no local de estreitamento luminal máximo em 47% das artérias responsáveis. Observou-se a presença de FCFs em 67 corações (83%). Desse número, 49 (73%) demonstravam FCFs na artéria responsável; 17 (25%) apenas na artéria responsável, 32 (48%) na artéria responsável e na artéria não responsável, e 18 (27%) apenas em uma artéria não responsável. Em artérias não responsáveis, os FCFs representaram o local máximo da estenose em 44% das artérias. O local da ruptura aguda foi o local do estreitamento luminal máximo nos vasos envolvidos em 47% de corações de pacientes próximos do óbito devido à ruptura da placa. CONCLUSÃO: Esses dados podem sugerir que o estreitamento luminal não é um marcador confiável para FCF.

Ammonia and ammonium have received less attention than other forms of air pollution, with limited progress in controlling emissions at UK, European and global scales. By contrast, these compounds have been of significant past interest to science and society, the recollection of which can inform future strategies. Sal ammoniac (nūshādir, nao sha) is found to have been extremely valuable in long-distance trade (ca AD 600–1150) from Egypt and China, where 6–8 kg N could purchase a human life, while air pollution associated with nūshādir collection was attributed to this nitrogen form. Ammonia was one of the keys to alchemy—seen as an early experimental mesocosm to understand the world—and later became of interest as ‘alkaline air’ within the eighteenth century development of pneumatic chemistry. The same economic, chemical and environmental properties are found to make ammonia and ammonium of huge relevance today. Successful control of acidifying SO2 and NOx emissions leaves atmospheric NH3 in excess in many areas, contributing to particulate matter (PM2.5) formation, while leading to a new significance of alkaline air, with adverse impacts on natural ecosystems. Investigations of epiphytic lichens and bog ecosystems show how the alkalinity effect of NH3 may explain its having three to five times the adverse effect of ammonium and nitrate, respectively. It is concluded that future air pollution policy should no longer neglect ammonia. Progress is likely to be mobilized by emphasizing the lost economic value of global N emissions ($200 billion yr−1), as part of developing the circular economy for sustainable nitrogen management. This article is part of a discussion meeting issue ‘Air quality, past present and future’.