The importance of audiovisual works and their symbologies about reality reveal representations of today's society, fostering discussions and reflections on how we organize ourselves as subjects in a social body. Through the fictional series The Handmaid's Tale we seek to bring to light, through the implications between characters and current affairs, the relevance of the discussion of issues of gender and sexuality, especially social meanings of masculinities in Brazil's contemporary setting, with a focus on patriarchal conservatism and fascism in national politics. Our work is supported b y theoretical contributions of assumptions of the social construction of masculinity ( Connell and Pearse, 2015), masculine types (Moore and Gillette, 1993 ), homosociality (Welzer Lang, 2001), among others. The AFCNS method (Film Comprehensive Analysis of t he Serial Narrative), developed by Azubel (2018), instrumentalized the realization of our research. We conclude presenting the intercessions between the series and the current Brazilian political situation, pointing out the ongoing transformations in the relations between genders and proposing media educational possibilities.

Vivemos na sociedade das mídias na qual a imagem, tanto verbal quanto audiovisual, convive lado a lado constituindo-se como elementos que norteiam nossas vivencias e escolhas para a construção da nossa percepção da sociedade e da vida. Este artigo objetiva analisar a importância do letramento midiático, do ver uma imagem e descobrir os significados nela contidos, compreendendo seus vários discursos como prática social. Para tanto, abordamos a ideia de ‘constância perceptiva’, discutida no segundo capítulo do livro A Imagem, de Aumont (1993), sob a luz do dialogismo Bakhtiniano (1992), trazendo-o da esfera literária à visual. Concluímos, portanto, que o letramento midiático é uma construção social cuja contribuição primordial está centrada na escola que, como construtora do saber institucionalizado, não deve permanecer alheia às influências socioculturais inerentes à contemporaneidade.

This text is a panoramic analysis of the media narratives through the Travel and Share platform, focusing on five videos available on its YouTube channel in the space of five months. The methodology used was a content analysis instrumented by data collection and analysis, analysis of visual and audiovisual content (Bardin, 2000). Adopting the texts, The Narrator and The Work of Art in the Age of its Technical Reproducibility (Benjamin, 1985), The Power of Vulnerability (Brown, 2010) and What is the Contemporary? (Agamben, 2009), we seek to understand some narratives exposed in the investigated content. With this study it is concluded that the vulnerabilities caused by the pandemic and linked to autonomous audiovisual narratives provide an exchange of experiences through the stories told, leading to a greater expectation, in search of understanding the new ways of being in a constantly changing world.