This case study aims to understand which persuasion techniques were used in two Netflix communication campaigns. To this end, we present a study that starts from a bibliographic search using books, scientific articles and multimedia files on the theme of persuasion and its framing in communication campaigns. Then we selected two Netflix campaigns, collecting the data on the Youtube platform. Then, a qualitative content analysis was carried out, in which six persuasion principles of the author Robert Cialdini (2020) and other persuasion techniques such as classical rhetoric figures were identified. In this sense, it was found that in both campaigns under analysis, with regard to Cialdini's six principles of persuasion, were used the principles of coherence and commitment and scarcity. The rhetorical technics, emotion, hyperbole, music, altercasting, influence of the means chosen in the interpretation. repetition and alliteration were identified in both campaigns. Finally, it was found that there is also the possibility that manipulation techniques have been used since three arguments constituted using the formal fallacy of the consequent statement were identified in the analyzed campaigns.  

Published in 2023, the book Redes Sociais — Ilusão, Obsessão e Manipulação (Social Networks — Illusion, Obsession and Manipulation) deals with society's dependence on social networks. Its author, Joaquim Fialho, is highly critical of the effects they produce, emphasising the new toxic relationships that subvert reality itself. Joaquim Fialho argues that we are living in another pandemic state, where the virus of social stupidification must ring alarm bells.

Busca-se demonstrar que a criatividade é um aspecto inerente e inafastável da atividade jurisdicional. Neste sentido, o primeiro objetivo perseguido é o de analisar os conceitos relacionados à criatividade judicial, que são os de interpretação, construção e manipulação. São, também, analisadas e refutadas teorias atuais que negam a criação judicial do direito. Argumenta-se que a admissão, pelo poder judiciário, do caráter criativo de suas decisões é exigência do dever de sinceridade judicial. O segundo objetivo é o de investigar a tese de Hans Kelsen, que descreve Cortes que realizem o controle de constitucionalidade como legislador negativo. São apreciadas as incongruências dessa tese com o constitucionalismo contemporâneo, bem como o caráter falho de sua aplicação na jurisprudência do Supremo Tribunal Federal. O terceiro objetivo é o de investigar os aspectos descritivos e normativos das sentenças manipulativas. São formuladas propostas de fundamentação normativa e de limites de aplicação dessa técnica. Defende-se a admissibilidade das sentenças aditivas, redutivas e aditivas de princípio, mas se rejeita a das sentenças substitutivas, sendo defendido o emprego, em seu lugar, das medidas de necessidade.

O objetivo desta dissertação é analisar a questão da política do medo e das várias formas de manipulação da realidade encontradas nas narrativa de 1984 (1949), de George Orwell, assim como na narrativa gráfica de V de Vingança tanto na sua versão em quadrinhos, de Alan Moore (1982-88), quanto na sua adaptação cinematográfica, escrita pelos Wachowskis (2005). Em particular, tenta demonstrar similaridades nas técnicas usadas, assim como na análise dos personagens, procurando embasar certos questionamentos com a ajuda de filósofos políticos, estudos de psicologia, culturais, e distópicos. Ao final, este trabalho tenta identificar a importância da influência dos autores estudados, assim como outros autores distópicos, na criação e desenvolvimento de uma nova geração social de mentalidade inconformista

Studies investigating earnings management in banks have been particularly concerned with the use of Loan Loss Provisions (LLP) and mainly use two-stage models to identify discretionary management actions. Another type of record that has received attention from researchers in identifying discretionary management actions is the classification and measurement of the fair value of securities. In this case, however, one-stage models have prevailed. The present study aims to develop and validate a two-stage model for the identification of discretionary management actions using gains obtained from securities. Our model incorporates macroeconomic indicators and specific attributes of the securities portfolios to the traditional parameters used in models previously utilized in the literature. To validate the proposed model, the results are compared with the results from the estimation of a one-stage model - a methodology widely used in the literature. Tests conducted with the two models reveal evidence of income smoothing using securities and the classification of available-for-sale securities among the actions taken by management. The consistency of the results across the two models validates the proposed model, thereby contributing to the development of research on the topic that is not only concerned with determining whether earnings management is practiced but also whether it can be associated with other variables. We also find that securities-based earnings management is more significant in smaller-sized banks and in banks controlled by private capital.

This paper aims to analyze how the political speaker resorts to quoting the opponent's words to convey his own ideology. To this end, the speaker manifests subjectivity via several linguistic resources. Our theoretical framework is supported by enunciative concepts such as "represented discourse" (Rabatel, 2003) and "point of view" (Rabatel, 1998). Ideological aspects are approached according to Thompson's (1990) sociolinguistic proposal on the modes of operation of ideology. The methodology focuses on the linguistic analysis of excerpts drawn from three political speeches delivered at the UN. Thus, the scope of the study is to characterize the linguistic inscription of subjectivity as present in the sample. On the basis of the results, we demonstrate how quoting allows the speaker to introduce two contradictory points of view by assuming a certain degree of responsibility towards the words summoned up by means of "mental process verbs" (Rabatel, 2003) which convey opinions and emotions.

More and more, industries are focusing on the digitalization of industrial processes through Industry 4.0 strategies that connect the devices in their systems. The adoption of Digital Twin systems is one of these strategies, offering manufacturers greater insight into their systems’ performance, potential issues and possible data-driven improvements, through its virtual counterpart. In the context of the Integrated Project RN21, this dissertation aims to study an alternative that improves the natural resin processing industry by developing a vision-based system for the detection and manipulation of resin drums through a robotic arm, that ensures a continuous and efficient execution of the whole drum handling production process. This system intends to serve as the foundational digital model with potential to evolve into a Digital Twin. The proposed solution describes the developed system’s approach for drum detection and manipulation, as well as its entities and the established communication network between them. A control agent acts as the main processing entity, as it is responsible for monitoring and controlling the environment. This agent fetches data from sensors in order to apply a deep learning-based recognition model and execute a series of computer vision operations to estimate the drums’ world coordinates based a camera’s captured image. Additionally, it identifies the most adequate drum to manipulate and determines the optimal trajectory for the robotic arm to follow for a successful task execution, without grazing or colliding with other objects. To validate the implemented solution, a set of experiments was conducted dividing the system’s main tasks of drum detection, ellipse validation, drum localization and drum transportation. The results showed that the proposed solution was successful in autonomously handling detection and manipulation of natural resin drums.

A utilização de fármacos citotóxicos em Medicina Humana iniciou-se na década de 40, e desde então tem vindo a evoluir, tornando-se numa prática corrente na terapêutica oncológica. A exposição a estes fármacos representa um risco de saúde ocupacional, documentado em diversos estudos. Por esta razão, em Medicina Humana, as regras de segurança para a manipulação destes fármacos constituem um assunto muito discutido, existindo um grande número de entidades e organizações que elaboram documentos, contendo as normas orientadoras para um contacto seguro com os fármacos citotóxicos. Apesar da sua extrema importância, a segurança na manipulação dos fármacos citotóxicos continua a ser um tema pouco abordado em Medicina Veterinária, existindo um número muito reduzido de documentos que referem as normas orientadoras para uma manipulação segura. Foi objectivo, do presente trabalho, comparar estas duas realidades distintas, Medicina Veterinária vs Medicina Humana, no que respeita ao contacto com os fármacos citotóxicos, de forma a contribuir para uma maximização da protecção dos profissionais de Medicina Veterinária, bem como a do próprio paciente e a do ambiente. Assim, foi realizado um questionário – a nível nacional – para determinar, através das respostas a questões específicas para as diferentes fases de manipulação dos fármacos citotóxicos, o grau de segurança com que se efectua essa mesma manipulação, na prática clínica diária. Dos 65 questionários respondidos, 53 referem-se a Centros de Atendimento Médico-Veterinário (CAMVs) e 12 a Hospitais Veterinários. No entanto, a prática de quimioterapia ocorre em apenas 44 estabelecimentos, dos quais 33 são CAMVs e 11 são Hospitais Veterinários. Este estudo permitiu concluir, que a classe médico-veterinária apresenta uma exposição bastante elevada aos fármacos citotóxicos, fazendo-o com um grau de protecção e segurança insuficientes, logo com risco elevado para a sua saúde. Assim, e considerando o que são as normas de segurança em Medicina Humana, e de forma a modificar esta situação são preconizadas várias normas protectoras que poderão ser de aplicação comum durante todas as fases de manipulação dos fármacos citotóxicos, mas que podem ser mais especificas em função da fase de manipulação dos fármacos citotóxicos em que será preconizada a sua aplicação.

The whitefly, Bemisia tabaci (Gennadius) cryptic species Mediterranean (MED), is a destructive insect pest worldwide. In order to contribute to controlling B. tabaci by non-chemical methods, we examined the possibility of using a combination of trap/barrier crops and a parasitoid natural enemy in cotton. We performed field experiments using cantaloupe (Cucumis melo) and sunflower (Helianthus annuus) as trap crops and maize (Zea mays) as a barrier crop combined with periodic releases of the parasitoid Eretmocerus hayati in Hebei Province, Northern China. All treatments significantly reduced immature whitefly densities. Parasitism rate was significantly higher in cotton plots intercropped with sunflower and with perimeter-planted cantaloupe. Adult whitefly density was negatively related to parasitoid abundance and was significantly lower in cotton plots intercropped with maize than in the control plots. Intercropping was more effective than perimeter-planting at reducing B. tabaci densities and increasing yield. Parasitoid dispersal was not hampered by barrier crops, indicating that the two methods of control are compatible. These results contribute to the development of integrated pest management methods against this important pest.